B2B Email Marketing Specialist / Coordinator

Company Description

AUTODOC is a technology company with a leading e-commerce platform for vehicle parts and accessories in Europe. Founded in 2008 in Berlin, we are now 5,000 people from 68 nationalities, collaborating to make mobility easy and sustainable. By placing technology at the core of everything we do, we manage to serve customers in 27 European countries in 23 languages.
Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!

Job Description

Job Purpose

The B2B Email Marketing Specialist oversees and executes email marketing strategy for B2B products, that includes 3 channels: email, in app notifications, pushes.
He/she is responsible for: creating the trigger emails/notifications flow; planning and implementing email/push campaigns; managing subscriber databases; creating engaging emails/pushes; and analyzing email/push campaigns performance. The B2B Email Marketing Manager purpose is to effectively reach the target audience and drive customer engagement and sales through email/notifications/pushes communication.

Responsibilities

• Creates the content for emails, notifications and pushes
• Manages the translation of emails, notifications and pushes in all project languages
• Ensures user-friendly email templates using graphics, personalization and advanced features
• Designs and implements the trigger emails/notifications flow
• Designs and implements emails/pushes/notifications promo campaigns and newsletters
• Works with segmentation of customers database
• Analyzes email marketing campaigns performance and suggests improvements
• Reports on engagement, CR and sales metrics from email marketing efforts
• Collaborates with other teams, such as content, design, development to enhance customer communication through email channels.

Qualifications

• At least 2 year of relevant work experience as a Email Marketing Manager, CRM manager or Digital Marketing Manager
• Knowing English language at least B2 level
• BSc degree in Marketing or relevant field
• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
• Proficiency in marketing automation technology
• Familiarity with analytical and database tools
• The ability to create lifecycle campaigns
• The ability to create and work with customer segmentation
• French and German Languages will be an advantage
• Excellent copywriting skills
• Strong project management skills
• Critical and analytical thinking
• Strategic mindset
• Sense of ownership and pride in their performance and its impact on company’s success
• Team player
• Great interpersonal and communication skills
• Ability to work under tight deadlines.

What do we offer?

• Competitive salary based on your professional experience
• Stable employment in the fast growing international company
• Wide benefit system
• Dynamic work environment
• Ability to influence business and its results
• Professional growth — you will attend free external and internal courses
• Paid business trips and payment for participation in conferences
• Paid corporate language classes (English, German, Polish)

Join us today and let’s create a success story together!