Job Description
At kencko, we’re on a mission to make it easier for everyone to reach their 5-a-day servings of fruits and veggies. We offer convenient, high-quality, and nutritious plant-based products—from smoothies and oats to protein drinks and fruit snacks—that help people live healthier while minimizing food waste and environmental impact.
Guided by our goal to make it easier for people to achieve their daily fruit and veggie goals, kencko-ers strive to make a positive impact through our 5 kencko values:
take responsibility,
shake things up,
help our customers thrive,
help each other to grow, and
be bold and adventurous.
Join us in building a smarter way to nourish both people and the planet.
The Role
As Country Manager Portugal, you’ll be the driving force behind kencko’s presence and growth in the Portuguese market. This is a highly entrepreneurial role responsible for building and executing our local go-to-market strategy, leading commercial partnerships, driving revenue, and building our local team. You’ll work closely with cross-functional teams to ensure that the brand thrives across all channels—retail, e-commerce, and partnerships.
Key Responsibilities
• Market Strategy & Execution
Develop and implement a comprehensive country growth strategy in alignment with kencko’s global goals.
• Retail & Channel Expansion
Identify and secure partnerships with top Portuguese retailers, specialty stores, and distribution partners. Negotiate terms, pricing, and promotional plans to drive brand visibility and sell-through.
• Team Leadership
Build and manage a high-performing local team, starting from scratch first while showing your grit, and add sales, marketing, and operations roles as needed.
• P&L Ownership
Manage the Portuguese P&L, ensuring revenue growth and profitability targets are met.
• Brand Activation & Awareness
Partner with the creative team to localize campaigns, drive consumer engagement, and launch new products effectively.
• E-Commerce & DTC Support
Align with the DTC Sales Team to coordinate local initiatives to grow our direct-to-consumer business.
• Operational Coordination
Collaborate with logistics, finance, business intelligence, and growth teams to ensure flawless execution across all aspects of the business.
• Performance Monitoring
Analyze sales and market data to measure performance, identify opportunities, and drive informed decision-making.
• Regulatory & Market Compliance
Stay abreast of local regulations affecting food and beverage, ensuring compliance and smooth market operations.
Qualifications & Skills
• 7+ years in commercial FMCG marketing or sales roles (food & beverage preferred)
• Proven success managing retail partnerships and launching/expanding brands in Portugal
• Strong negotiation and relationship-building skills
• Deep understanding of the Portuguese consumer and retail landscape
• Data-driven decision-maker; strong analytical mindset
• Start-up or scale-up experience is highly valued
• Fluent in Portuguese and English; additional languages a plus
• Comfortable with a hybrid model (in-office in Cabra Figa + field travel as needed)
Why Join Us
You’ll be at the forefront of a purpose-led business that’s reimagining how people consume fruits and vegetables. As Country Manager, you’ll play a key role in shaping the future of our brand in Portugal—with the autonomy to make a big impact and the backing of a passionate, global team.
