CRM Executive - Budget & Performance

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 17 markets.

We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.  

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

The CRM Executive, Budget and Performance will support the Senior CRM Planning & Operations Managers in developing and implementing Kaizen's promotional programs in an optimized and cost-effective way. This role will be instrumental in executing CRM initiatives, tracking their effectiveness, and providing insights that contribute to optimizing customer acquisition and retention strategies. The ideal candidate is data-driven and collaborative, with a strong focus on understanding and improving the impact of bonus programs across our sportsbook and casino products. 

As a CRM Executive - Budget & Performance you will:

1. Execute and Analyze the CRM Budget:
   • Support the Senior CRM Planning & Operations Managers in implementing bonus and promotional campaigns, ensuring alignment with company goals.
   • Conduct initial analysis on the impact of CRM initiatives, providing data-driven insights to inform future campaign strategies.
   • Work closely with the CRM, local commercial teams, and Analytics teams to ensure that CRM strategies align with product launches, customer segmentation, and engagement objectives.
2. Reporting and Performance Tracking:
   • Compile and maintain detailed reports on key performance indicators (KPIs). 
   • Assist in creating regular performance updates for stakeholders, using data visualizations to illustrate campaign effectiveness and identify trends.
   • Monitor key metrics and flag any issues or opportunities to the Senior Management to optimize CRM strategies.
3. Campaign Documentation and Repository Management:
   • Maintain a repository of ongoing and historical CRM campaigns, ensuring that campaign details, results, and learnings are well-documented and accessible.
   • Keep campaign documentation up-to-date, assisting the Manager in tracking performance over time and capturing lessons learned for future reference.
   • Organize and manage templates, reports, and key documents related to CRM activities across markets.
4. Customer Insights:
   • Collaborate with the Analytics team to extract insights on customer preferences and engagement, helping to tailor future bonus offers to maximize impact.
   • Support the Senior Managers in making data-driven adjustments to existing bonuses and offers to improve customer satisfaction and engagement.
5. Performance Improvement and Recommendations:
   
   • Assist in reviewing and analyzing bonus program results to identify opportunities for improvement, offering data-backed recommendations to the Manager.
   • Contribute to quarterly and annual campaign reviews, presenting insights and ideas for enhancing future bonus initiatives.

What you’ll bring:

1. Data-Driven and Analytical Skills:some text
   • Strong analytical skills, with the ability to interpret data and extract insights to inform decision-making.
   • Proficiency in Excel and familiarity with data analytics tools
   • Experience in working with data to produce clear, actionable recommendations and reports.
2. Organizational Skills:some text
   • Exceptional organizational skills, with an ability to manage and prioritize multiple tasks and projects effectively.
   • Keen attention to detail, ensuring the accuracy of reports, analysis, and documentation.
   • Customer-centric mindset, with a strong interest in understanding what drives customer engagement and satisfaction.
3. Communication and Collaboration:some text
   • Strong communication skills, with the ability to translate data insights into clear messages for stakeholders.
   • Ability to work effectively with cross-functional teams, contributing to shared goals and maintaining alignment on objectives.

What Success Looks Like:

• Accurate and insightful reporting that aids the Senor Managers in making data-driven decisions.
• Clear, well-maintained documentation and reporting processes that provide an ongoing record of campaign performance and insights.
• Effective collaboration with cross-functional teams to ensure seamless implementation and monitoring of CRM Campaigns.

This role is ideal for someone with a strong analytical mindset and a passion for understanding customer behavior in the gambling industry. The CRM Executive, Budget and Performance will play a crucial supporting role in Kaizen’s bonus and promotional strategy, contributing valuable insights and helping to drive the continuous improvement of our CRM activities.

Kaizen Gaming Perks

🕑 Hybrid way of working

🏃 A buddy will support you with your onboarding

💸 Competitive pay and bonus scheme

👩‍⚕️ Private health insurance for you and your family

💰 Monthly meal allowance 

🚗 Commuting allowance

⭐Developmental 360° feedback framework

📚 Unlimited access to Udemy & continuous training

#LI-PROMOTE

#LI-Hybrid

We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.

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