We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We’re looking for a strategic, customer-obsessed Director of Product Marketing to lead and scale Pipedrive’s product marketing function. This person will shape our go-to-market approach, define how we position Pipedrive in a competitive landscape, and ensure that customers deeply understand the value we deliver—across all segments and lifecycle stages.
Working in a high-growth SaaS environment, the Director of Product Marketing will align closely with the Product, Marketing, Sales, Partner, and Customer Success teams. The successful candidate will champion product value internally and externally, deepen product-market fit, and drive commercial success through compelling storytelling and data-informed strategy.
Your new adventure:
Own and evolve Pipedrive’s product marketing strategy across all customer segments and lifecycle stagesCraft compelling, value-driven messaging and narratives for Pipedrive’s products and AI-first vision—anchored in customer needs, competitive insights, and market trendsDrive the go-to-market process for product and feature launches, partnering with Product, Sales Enablement, and Marketing teamsDrive commercial impact by creating compelling enablement assets, training, and messaging that boost conversion, win rates, and deal velocityChampion customer and market intelligence, translating deep insights into product strategy, messaging, and content that resonateDefine and execute plans that drive feature adoption, usage, and expansion post-launchCollaborate with Customer Lifecycle Marketing and Product Growth teams to align messaging across onboarding, engagement, and retention journeysOwn competitive intelligence efforts to support differentiation and market positioningBuild, lead, and mentor a high-performing team of product marketersTrack key success metrics and optimize campaigns and messaging based on performance and feedback Does this sound like you?
8+ years of product marketing experience in B2B SaaS, with 3+ years in a leadership roleDemonstrated success developing and executing positioning, messaging, and GTM strategies that drive product growthDeep understanding of SaaS customer journeys and the dynamics of product-led and sales-assisted growthExperience partnering with product management, sales, and customer success teams to translate customer insights into effective strategiesStrong communication and storytelling skills—both written and verbalProven ability to lead product launches from planning through adoptionExpertise in competitive intelligence, market segmentation, and buyer persona development.Familiarity with PLG and sales enablement best practicesData-driven mindset with proficiency in leveraging analytics tools and dashboards The kind of leader you are:
Customer-Centric Storyteller: Able to connect product value to real-world customer outcomesStrategic & Insightful: Balance big-picture thinking with detail-oriented execution, grounded in dataLaunch-Ready Leader: Proven ability to orchestrate cross-functional product launches and post-launch adoption strategiesCollaborative Partner: Work fluidly across teams, building strong relationships with Product, Sales, and Marketing peersGrowth-Oriented: Continuously optimising and scaling strategies in a dynamic environmentMentor & Coach: Build and nurture a high-performing, empowered product marketing teamDriven by Impact: Focused on outcomes that support customer success and business growthFast-Paced & Agile: Comfortable pivoting quickly in a high-growth SaaS environmentBrand Champion: Understand the importance of consistent, customer-centered messaging in every interactionInnovative Thinker: Always looking for new ways to deliver value to customers and improve internal processes Why Pipedrive?
People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcomeUnlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real changeWe’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, stocks, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our peopleGrow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven workPipedrive is an equal-opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity, or veteran status.
Based on this role's access to certain data, Pipedrive will be conducting a pre-employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.
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