Engagement Lead (Product Ops)

About Rauva:

Hello, future innovator! Welcome to Rauva. We're not just a company; we're a movement. As Portugal’s first business super-app, we’re reshaping the landscape of entrepreneurship, making it more accessible and efficient than ever before.
At Rauva, you'll be at the forefront of the combination of financial technology and entrepreneur empowerment. Our app simplifies business management for business owners, offering seamless financial operations right from their smartphones. But that's just the beginning. We're constantly evolving, adding new features and tools to empower our users, and we don’t plan on stopping with only Portugal, either.
Our achievements speak for us. Selected by Banco de Portugal for the Finlab Portugal program, celebrated in the Portugal Fintech Report 2022 and 2023, and honored by KPMG as the best Tech Innovator in Portugal 2023, we're on a fast track to transforming the FinTech and banking sector in Portugal. And we want you to be a part of this revolution.
Here, your work will directly impact thousands of entrepreneurs. You'll collaborate with a team of passionate innovators, all driven by the same goal: to create cutting-edge, user-focused products that will change the face of Portuguese business. In our dynamic, fast-paced environment, your ideas and contributions will fuel our collective success.

You. In a nutshell:

We’re looking for a proactive and strategic Engagement Lead to take the helm in fostering user engagement and driving feature adoption across Rauva’s ecosystem. In this role, you’ll design and implement data-driven strategies that inspire users to explore and maximize the full suite of Rauva’s tools. Your impact will be directly tied to user engagement, product usage, and the insights we generate for our users.

Your Responsibilities

• User Engagement Strategy:
  • Develop and implement strategies to engage with Rauva's user base
  • Design and execute campaigns that encourage users to fund their accounts and use Rauva's business cards, send a higher volume of invoices through Rauva's software, upload receipts into Rauva's expense management platform meetings, interact with their accountants
  • Work closely with marketing, product, and customer support teams to ensure a cohesive user experience
  • Create insights and reports for our users that enables them to understand their own business
• Automated Communication:
  • Create, manage, and optimize automated workflows to guide users through key actions
  • Create proactive support communications and product marketing pieces
  • Segment users effectively to deliver personalized and relevant messages.
• Product Feature Improvements:
  • Collaborate with product squads to identify and prioritize feature enhancements that improve user engagement and satisfaction
  • Gather and analyze user feedback to inform product development and improve user experience.
• Growth Hacking Experiments:
  • Design and execute growth-hacking experiments to test new engagement strategies.
    
  • Monitor and analyze the results of these experiments, iterating quickly based on findings to improve engagement metrics.
• Data-Driven Insights:
  • Use analytics tools to monitor and interpret user behavior and engagement metrics, identifying opportunities to increase user satisfaction and reduce churn.
  • Leverage these insights to guide product and service development and enhance user engagement strategies.
    

What’s your ideal background?

• Proven experience in user engagement, growth hacking, or a similar role in a start-up or scale-up environment.
• Experience creating communication journey to drive customer activation and engagement
• Strong understanding of automated communication tools (e.g. Braze, Mailchimp, Mixpanel) and strategies (email marketing platforms, push notification services, etc.); able to manage user audiences and deliver tailored messaging
• Excellent analytical skills with the ability to interpret data and generate insights
• Creative thinker with a passion for experimentation and continuous improvement
• Strong project management skills and the ability to handle multiple tasks simultaneously
• Experience in leading and building teams
• Excellent communication and interpersonal skills
• Bonus: experience in tech that facilitates monthly SME compliance & fiscal obligations

The hiring process for this role:

• 1st interview: Hiring Manager
• 2nd interview: Technical
• Assignment
• Final feedback

Join the Rauva mission to make entrepreneurship easily accessible to everyone.
If you're passionate about fintech and innovations and eager to create solutions that matter, and to grow with a team that values innovation and collaboration, Rauva is your destination. Join us and ignite your potential in a place where every day brings a new opportunity to make a difference.