Growth Marketing Lead (B2B SaaS)

Job Overview

We are seeking an experienced, data-driven, and innovative Growth Marketing Lead to drive our customer acquisition strategies at HiJiffy, a high-growth B2B SaaS company providing cutting-edge AI solutions for the Hospitality sector.

In this pivotal role, you will blend expertise in growth marketing, performance marketing, account-based strategies, and customer engagement to achieve scalable and sustainable growth.

This position requires a hands-on leader who excels at leveraging intent signals, orchestrating account-based campaigns, and optimising the use of advanced tools and analytics to accelerate revenue generation.

As the Growth Marketing Lead, you will play a critical role in shaping the customer journey, optimising the marketing tech stack, and ensuring alignment across Sales, Product, and Customer Success teams to deliver impactful and measurable results.

Key Responsibilities:

Growth Strategy:

• Develop and execute strategies for large-scale automated multichannel engagement to drive customer acquisition and retention.
• Lead intent-based optimisation efforts by tracking buyer intent signals, conducting intent-based audience analysis to identify high-potential conversion opportunities, and mapping out the buying committee and persona creation.
• Implement advanced Account-Based Marketing (ABM) strategies to orchestrate personalised, multichannel campaigns targeting high-value accounts.
• Innovate and scale growth initiatives across various channels, leveraging insights from customer behaviour and market trends.

Account-Based Orchestration:

• Coordinate cross-functional alignment between Marketing, Sales, and Customer Success to enable tailored outreach and engagement with targeted accounts.
• Drive account segmentation and prioritisation based on predictive insights, buyer intent data, and historical performance.
• Design end-to-end account-based journeys and orchestrate engagement through ABM tools (e.g., Outreach, 6Sense, Amplemarket, Apollo, ZoomInfo, Cognism).

Performance Marketing & Analytics

• Oversee paid advertising and acquisition campaigns across digital channels (e.g., Google Ads, LinkedIn, etc.) with a focus on driving high-quality leads.
• Develop and optimise remarketing strategies to nurture leads and push them further down the funnel.
• Execute automated and personalised lead-nurturing campaigns, utilising sophisticated email outreach and engagement tools.
• Ensure marketing tech stack efficiency and scalability, leveraging tools such as HubSpot, Zapier, and sales intelligence platforms for data-driven decisions.
• Implement analytics frameworks to measure performance, attribute revenue impact, and optimise ROI. Develop dashboards and reports for stakeholders to ensure visibility and transparency.

Revenue Automation & Sales Intelligence

• Leverage revenue automation tools (e.g., 6Sense, Outreach, Apollo, Amplemarket) and sales intelligence platforms (e.g., ZoomInfo, Cognism) for lead generation, contact database management, and campaign execution.
• Identify and deploy scalable solutions for buyer intent tracking and automation in outreach, ensuring sales and marketing efforts are aligned.
• Monitor and continuously optimise workflows using sales and marketing intelligence tools to ensure consistent pipeline growth and high conversion rates.

Requirements:

• Proven track record (7+ years) in growth marketing, performance marketing, or a similar role within a B2B SaaS environment.
• Expertise in ABM tools (Outreach, Amplemarket, ZoomInfo, Cognism, 6Sense, Apollo) and marketing automation platforms like HubSpot and Zapier. Strong proficiency in managing and optimising revenue automation and sales intelligence platforms.
• Deep understanding of automated multichannel engagement, intent-based marketing, and account-based orchestration.
• Proficiency in data-driven decision-making with a solid grasp of analytics, attribution models, and forecasting.
• Strong ability to synthesise buyer intent signals and market data to inform marketing strategies.
• Exceptional communication, leadership, and project management skills with the ability to collaborate across teams.
• Bachelor’s degree in Marketing, Business, or a related field.