Growth Marketing Manager

About Rauva:
Rauva is an all-in-one platform to help entrepreneurs start, run, and grow their businesses. We combine high-end technology with dedicated human support to make daily business finances simple to handle. And that’s just the beginning. Our achievements speak for us:

• Selected by Banco de Portugal for the Finlab Portugal program
• Featured in Portugal Fintech Report 2022 and 2023
• Honored by KPMG as the Tech Innovator in Portugal 2023

We're on a fast track to transforming the Accounting and Fintech sectors in Portugal (and the Southern European market in the near future), and we want you to be part of it. We are the fastest-growing accounting firm in the country, utilizing the most advanced technologies, including Artificial Intelligence, to revolutionize accounting in Portugal.

Position Overview:

We are seeking a dynamic and data-driven Growth Marketing Manager with a minimum of 5 years of experience in lead generation and growth marketing. The ideal candidate will have a strong background in paid ads and cross-channel acquisition funnel management, with a proven ability to drive high-quality leads and execute growth experiments. This role is critical in helping us test and refine our value propositions, enabling us to make data-driven decisions on the best direction for our growth.

Key Responsibilities

• Growth Hacking: You will own and implement a robust experimentation plan, testing new strategies and creatives to identify opportunities for Rauva’s hyper growth scale and finding new product development opportunities.
• Performance ads: Plan, execute, and optimise digital marketing campaigns on Google Ads, Meta (Facebook/Instagram) and other paid media channels, optimising scale for optimal cost of acquisition.
• Non-paid channels: Build non-paid acquisition channels such as SEO, events, lead magnets, affiliates, partnerships, etc. Your goal is to find successful experiments that lead to growth and reduce customer acquisition cost.
• Budget Management: Efficiently manage marketing budgets to ensure optimal allocation and maximum return on investment. Proactively plan, control and report to management on spend and outcomes.
• Project management: Work closely with cross-functional teams, including management, product, design, and data analytics, to report and align marketing outcomes with overall business goals.

Qualifications

• 5 years minimum as a growth marketing manager with a strong focus on lead generation.
• At least 3 years of experience with Google Ads & Paid social with focus in lead gen and user acquisition.
• Experiment-driven growth mindset, with familiarity with implementation across marketing and tracking tools (ex. Amplitude, Hotjar, Crazy Egg and GTM).
• Excellent analytical skills and data-first mindset, with the ability to interpret complex data and translate it into actionable strategies.
• Excellent English written and verbal communication skills, with the ability to present findings and recommendations clearly and concisely to a non-technical audience. Portuguese is a strong plus.
• Experience in the Fintech/B2B SaaS industry is a plus.

What Rauva Offers

• A dynamic and inclusive work environment where innovation thrives.
• Competitive salary and benefits package.
• Opportunities for professional growth and development within a rapidly growing fintech company.
• A culture that values diversity, encourages creativity, and fosters collaboration.

The hiring process for this role:

• 1st interview: Intro call + hiring manager
• 2nd interview: Technical Interview
• Case study presentation
• Final interview: Founder

Join the Rauva mission to make entrepreneurship easily accessible to everyone.

If you're passionate about fintech and innovations and eager to create solutions that matter, and to grow with a team that values innovation and collaboration, Rauva is your destination. Join us and ignite your potential in a place where every day brings a new opportunity to make a difference.