Head of Marketing

🚀 Who we are

Aptoide is the fastest growing Android App Store and distribution platform in the world, with over 500 million users and 1 million apps. With a multicultural team spread from Portugal to Singapore and China, we work with end-users, Developers, OEMs and Telecoms.

Our mission is to bring back the freedom of choice to the apps world, shaping the future of app economy by creating unmatched value for developers and users globally. The way you play? the way you get your apps? We’re making everything easier and better for you!

We are also aware that our success is dependent on our Aptoiders success! That’s why we are proud to be a tech company who enjoys to set people as a core priority. Our Aptoiders' Talents and Skills are the algorithm of our whole success. This is where you can come in!

Our Superpowers:

• Innovation - meaning, we build our own way to the future.
• Ambition - we always go beyond.
• Integrity - we are transparent and trustworthy.
• Results-driven - we are strong on delivering.
• Collaboration - the superpower is ‘We’, not ‘I’.

These are our values! These are Aptoide’s superpowers! This IS Aptoide!

🧩 Who you are

As the Head of Marketing, you will be responsible for leading and executing the marketing strategy to drive growth, brand awareness, and customer acquisition for Aptoide. You will lead a talented team of marketers across multiple disciplines, including digital marketing, PR, content, performance marketing, brand development. This role requires a mix of strategic thinking, creativity, and data-driven execution to expand our global presence in our ecosystem.

You will report directly to the COO, working closely with the leadership team to shape the company’s marketing direction. The ideal candidate is a tech-savvy marketer with experience in the mobile app space, with a passion for growth marketing, thriving in a fast-paced and innovative environment.

🎯 What are you going to do?

• Develop and implement a comprehensive global marketing strategy that aligns with business objectives and drives user acquisition, retention, and revenue growth considering our B2B and B2C products.
• Define key marketing initiatives and KPIs across digital marketing, product marketing, events and partnerships.
• Collaborate with company management and cross-functional teams, including Product, Business Development, Community, Influencers, Operations and HR to align marketing with broader company goals.
• Collaborate with external partners/agencies in order to best achieve Aptoide’s marketing needs and goals.
• Lead and mentor a marketing team across various functions (content, performance marketing, branding, partnerships, events, etc.).
• Foster a culture of creativity, accountability, and innovation, while setting clear performance expectations.
• Oversee brand development and ensure consistent messaging across all external channels.
• Lead initiatives that build brand awareness and trust with different audiences such as users, app developers, partners and potential employees.
• Drive customer acquisition and retention through data-driven digital marketing strategies in social media, paid ads/acquisition, influencers
• Optimize and manage marketing budgets across channels, ensuring maximum ROI on spend.
• Lead efforts to improve user conversion, engagement, and retention on both Android and iOS platforms.
• Build and nurture strategic contacts with key industry players to drive product awareness and adoption.
• Utilize data and analytics to monitor, measure, and optimize marketing and branding performance across all channels.
• Provide regular reports and insights on campaign effectiveness, customer acquisition costs (CAC), lifetime value (LTV), and other key metrics.

⭐ What are we looking for?

• 7+ years of experience in marketing roles, with at least 3 years in a leadership position.
• Proven track record in marketing for tech companies, ideally in mobile apps, gaming, or SaaS [B2B and B2C products].
• Experience leading marketing strategies across both Android and iOS ecosystems is highly preferred.
• Strong understanding of performance marketing, user acquisition strategies, and brand building.
• Demonstrated experience building and managing high-performing marketing teams.
• Strong leadership skills with the ability to inspire, coach, and mentor marketing professionals.
• Exceptional analytical skills with a data-driven approach to marketing decisions.
• Ability to balance long-term brand strategy with short-term performance marketing needs.
• Ability to develop creative, innovative marketing campaigns that capture attention and drive engagement.
• A strong sense of design and brand identity is a plus.
• Excellent verbal and written english communication skills, with the ability to craft compelling marketing messages and collaborate cross-functionally.
• Proficiency in marketing automation tools, analytics platforms (Google Analytics, Indicative ), and ad management platforms (Google Ads, Meta Ads, etc.).

💎 What will you get?

• Work in a company that reaches millions of users worldwide;
• Working with a multicultural and talented team;
• Flexible & adapted schedule;
• Opportunity to work only 1 day per week at the Office;
• Regular Team Building activities and Workshops as well as Annual Retreat;
• Free snacks, Breakfast & Weekly Lunches at the office;
• Mental Health and Well-Being Benefits;