About us:
How did Web Summit become, in the words of Forbes, “the best tech conference on the planet”? Meaningful connections. Our tech events are unmissable because we make it easier for the right people to meet and connect. Everyone at Web Summit works towards this goal.
And we’re just getting started.
We’re always looking to build on the impact we have already made at Web Summit. In the coming years we’ll take Web Summit to new markets, promoting global connectivity, highlighting important issues and connecting global leaders – all while making a positive impact on the environment and communities we encounter.
To build a better company, we have to better ourselves. We do that by finding the most ambitious people to work with us.
About the team:
We have an opportunity for a highly analytical and detail-oriented Performance Analyst to join our marketing team.
This person will be responsible for owning the maintenance and optimisation of our analytics platform, Google Analytics (GA4). You will be the go-to person for marketing performance data, delivering insights, and supporting data-driven decisions across the team.
The ideal candidate will combine strong technical ability (SQL, analytics tools) with commercial insight, helping us better understand and optimise our customer acquisition efforts.
You'll collaborate closely with our Head of Acquisition Marketing and the advertising and email teams, providing actionable analysis on performance, and regularly present insights to key stakeholders.
What you'll achieve
Own and manage the end-to-end setup, implementation, and ongoing maintenance of Google Analytics (GA4) across the marketing funnel.Take full ownership of marketing attribution, ensuring consistent, reliable, and insightful attribution models.Deliver clear, actionable insights and recommendations through reporting, dashboards, and presentations.Build and maintain robust reporting frameworks for marketing performance across paid media, organic, and other key channels.Use SQL, Tableau and other data tools to extract, clean, visualise and analyse data from multiple sources.Work with our Head of Acquisition Marketing and the Advertising team to assess campaign performance and support optimisation efforts.Present findings and recommendations to the Head of Acquisition, the Head of Advertising, Email Team Lead, and other key stakeholders.Proactively identify trends, opportunities, and areas for improvement in marketing performance. Who you are
You have 5+ years experience working in the field of marketing or data analytics.You have strong experience working with Google Analytics (GA4), including implementation and troubleshooting.You are highly proficient in SQL, with Tableau and comfortable working with large datasets.You have experience building attribution models and can explain them clearly to non-technical stakeholders.You have a proven ability to turn complex data into actionable insights and clear recommendations.You are confident presenting insights and recommendations to senior stakeholders.You are comfortable working cross-functionally, especially with paid media, advertising, and email teams.You are detail-oriented, organised, and able to prioritise tasks in a fast-paced environment.
