Sales Director & Key Account Lead, Europe (Retail)

About Us

At kencko, we’re on a mission to make it easier for everyone to reach their 5-a-day servings of fruits and veggies! We bring healthier living within reach by offering convenient, high-quality, and nutritious plant-based products like smoothies, easy oats, iced lattes, protein drinks, fruit snacks, and more.

Our nutrient-packed, freeze-dried products help reduce food waste, while our sustainable practices in production, packaging, and shipping minimize environmental impact—creating a smarter way to nourish both people and the planet.

Guided by our goal to make it easier for people to hit their daily fruit and veggie goals, kencko-ers strive to make a positive impact through our 5 kencko values:

take responsibility,

shake things up,

help our customers thrive,

help each other to grow, and

be bold and adventurous.

Role

We're on a mission to spread our mission and share our products across the globe! kencko is expanding its reach and now searching for a Sales Director & Key Account Lead, Europe to take on this challenge! You will be responsible for managing and growing partnerships with major European retailers. This role will drive in-store and online sales, ensuring kencko’s presence in key accounts is maximized.

Key Responsibilities:

• Manage existing key retail accounts in Europe, understanding their needs and challenges while fostering strong relationships and sales growth.
• Regularly meet with clients to review account performance, resolve any issues, and explore new business opportunities.
• Negotiate pricing, terms, and listing agreements with clients, ensuring favorable conditions for both the client and the company.
• Ensure that all contract terms are fulfilled and deliverables are met within the specified timelines.
• Work closely with internal teams (e.g., legal, finance, logistics) to ensure smooth execution of contracts and service delivery.
• Identify new retail opportunities and negotiate listing agreements with top-tier supermarkets and specialty stores.
• Develop and implement retail-specific promotional campaigns to drive sell-through and align with company goals.
• Work closely with supply chain, product, and marketing teams to support product visibility and store execution.
• Track and report on key account performance, including sales revenue, profitability, and customer satisfaction metrics.
• Prepare and present regular reports to management, highlighting account activity, trends, and forecasts.
• Develop action plans to address underperforming accounts and capitalize on opportunities for growth.
• Monitor industry trends and competitor activity to identify potential opportunities, threats to the business, and adjust strategies accordingly.

Qualifications & Skills:

• 5+ years of experience in retail account management (FMCG, food & beverage preferred)
• Proven success in growing sales within major European retailers
• Strong negotiation skills and ability to secure new listings
• Familiarity with sales BI tools
• Data-driven mindset, experience with sales analysis and forecasting
• Fluent in Portuguese and English; Spanish is highly desired, and other languages are a plus
• Bonus points: Start-up experience
• Ability to work from our Cabra Figa office
• Ability to travel as needed