Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
As the Consumer Insights Team Lead, you will be responsible for shaping the understanding of our consumers, playing a pivotal role in bringing a consumer-centric view into strategic business decisions.
We are seeking a strategic and data-driven leadto drive initiatives that deepen our understanding of customers and drive business growth. In this role, you will lead a team of researchers and analysts, collaborate cross-functionally across marketing, product and market teams, and turn complex data into actionable insights that shape marketing, product development, and customer experience strategies.
What you will do:
Drive the team to strengthen Emma’s understanding of key consumer segments. Act as the voice of the consumer within the business, fostering a consumer-centric mindset that balances business objectives with customer needs. Guide the use of customer feedback to inform strategies and drive improvements in customer experience and brand perception. Combine business data, market and consumer research to build a full overview of consumers, behaviors and needs, to help driving strategies and business decisions. Bring new ideas and ways of doing and analysing research and insights. Translate insights into clear, compelling narratives and present recommendations to senior leadership and cross-functional teams. Continuously improve research methodologies, data storytelling, and the strategic impact of the insights function. Analyze and interpret consumer behavior, market trends, and brand health to inform business strategies. Collaborate with stakeholders across marketing, product, UX, and strategy to identify knowledge gaps and shape research roadmaps. Lead, inspire, and mentor a high-performing consumer insights team, fostering technical expertise, collaboration, and a commitment to excellence. Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles. Establish clear processes and best practices and get them implemented across the company and in the markets we operate. Who we are looking for:
5+ years of experience in consumer insights, market research, or a related field, with 1-2 years in a leadership role. Strong expertise in research design, data analysis, and insight generation. Proficiency with research tools and analytics platforms (e.g., Qualtrics, SPSS, Tableau, Nielsen, etc.). Commercially driven with a strong business mindset and a deep understanding of P&L, ensuring alignment between insights and overall business performance. An analytical problem-solver with the ability to interpret market trends and consumer insights to drive innovation and growth. A strong leader with a proven ability to manage teams, foster collaboration, and drive high-performance cultures. A results-oriented professional who thrives in fast-paced, dynamic environments while maintaining a strategic perspective. A growth-minded individual who embraces ambiguity, seeks continuous improvement, and drives meaningful change. What we offer:
Discounts on our top-notch products; Health insurance, including dentist; 24 days holidays/year +1 day/year at Emma (máx. 29 days); Pet-friendly environment, where you can bring your furry desk buddy; The opportunity to collaborate with multinational teams; Exciting events that aren't just team-building exercises but opportunities to create epic memories; All the tools you need to grow and ownership from the beginning. 
