Marketing Operations Specialist

Who are we?

WA. Technology is a B2B supplier of iGaming solutions with rapidly growing clients and partnerships in emerging markets. We offer a state-of-the-art iGaming platform, turnkey solutions, and standalone products that empower operators to enter or expand into emerging markets quickly and easily.

The WA.Platform is a fully scalable and customisable solution, featuring over 75 game providers, 6,400+ games, and support for multiple currencies, along with access to over 80 payment methods. WA.Technology enables operators to build their own casino, sportsbook, lottery, fantasy, or poker business precisely as they envision it.

Long story short, you will

In this role, you’ll focus on enhancing efficiency, boosting campaign performance, and enabling data-driven decision-making across all marketing functions. Collaborating with cross-functional teams, you’ll streamline workflows, oversee our marketing tools and measure the impact of marketing efforts on company growth. If you’re passionate about driving operational excellence and making a measurable impact, this is the opportunity for you!

All the responsibilities we will trust you with:

• Marketing Support: Provide operational support for campaign execution, acting as a bridge between marketing and other departments to gather essential information.
• Design Coordination: Coordinate with the design teams to ensure timely delivery of assets that meet quality standards.
• Funnel Optimization: Collaborate with the sales team to streamline lead handoff and optimize the marketing-sales funnel.
• Content Quality Control: Ensure the quality and consistency of content shared across marketing channels.
• Cross-Department Collaboration: Foster seamless collaboration between marketing, sales, and other relevant departments, ensuring smooth information flow and effective teamwork.
• External Stakeholder Management: Manage processes and collaboration with external stakeholders, ensuring high-quality outcomes.
• Data Integrity & Insights: Ensure consistent and accurate data collection across platforms, build actionable insights, and maintain dashboards to track key marketing metrics such as lead generation, conversion rates, CAC, and ROI.
• Workflow Optimization: Develop, document, and refine marketing workflows to improve productivity and scalability.
• Process Improvement: Identify bottlenecks in marketing processes and implement innovative solutions for continuous improvement.
• Technology Management: Oversee marketing automation platforms, analytics tools, and project management software, ensuring proper integration and maintenance.

Your areas of knowledge and expertise :

• Comprehensive knowledge of marketing strategy, processes and systems.
• 2-3 years of relevant experience in a similar role in a marketing function
• Knowledge of social media platforms, including LinkedIn and Instagram.
• Familiarity with email marketing tools (e.g., Brevo).
• Ability to set up and manage paid campaigns.
• Proficient in reading and interpreting performance reports and analytics.
• Decision-making skills with a sense of responsibility.
• High attention to detail to ensure accuracy and quality.
• Exceptional communication skills to work collaboratively across teams.
• Proactive mindset with the ability to take initiative and drive results.
• Fluency in English both written and spoken
  

Additional Skills:

• A commercial mindset, with a focus on driving value and business impact.
• Spanish and Portuguese language skills are beneficial but not mandatory.
• iGaming industry experience is a plus but not essential.
  

Some of the benefits of working with us:

• Flexible work environment.
• Attractive remuneration package.
• Opportunity to work with well-connected industry leaders.
• A leadership approach that fosters innovation, creativity, and trust.
• Opportunity to experience the buzz of highly driven and motivated work colleagues.
• Experience a start-up feel in a fast-paced growth-driven environment.

"We are committed to fostering an inclusive workplace that values and promotes diversity. Our aim is to create a vibrant, accessible, and welcoming environment for individuals of all backgrounds, experiences, and perspectives. We believe in equal opportunity for everyone and encourage candidates from diverse backgrounds to apply, including those from underrepresented groups. Our hiring decisions are made based on the merits of skills, experience, and potential, ensuring fairness and equality for all applicants."