Senior B2C Marketing Manager

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste together.

Almost 40% of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it up to ¼ of retail value. We are a certified B Corporation with a mission to inspire and empower everyone to take action against food waste together. Alongside our marketplace app, we create educational tools, explore business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 108 million registered users in 19 countries have already saved more than 395 million meals from going to waste - avoiding more than 1066.000 tonnes of CO2e! 

We look for talented people with diverse backgrounds to join our team. Right now, we’re recruiting a Senior B2C Marketing Manager for Iberia, based in our Lisbon office.

Your mission:

As Senior B2C Marketing Manager you will be responsible for local Brand and Consumer marketing activations. Working in a Cluster Marketing team, you will be shaping and implementing marketing campaigns across owned & paid channels and coordinating centrally-led digital media and CRM efforts in order to grow reach and drive consumer engagement and demand in a local market.

Your Role:

Reporting to the Associate Director of Marketing Iberia, you will:

• Develop and execute marketing activations and brand campaigns across owned and paid channels, delivering tailored content that meets audience needs while upholding brand integrity.
• Brief creative teams clearly to align on campaign objectives.
• Drive coordination with the global digital marketing team to manage investments and push growth in the markets.
• Localize global campaigns for impactful regional implementation.
• Use data to inform and optimize campaign performance, making proactive adjustments for greater efficiency.
• Allocate resources effectively across simple campaigns, balancing time, budget, and personnel.
• Collaborate with Trade Marketing and PR teams to ensure seamless cross-functional alignment.
• Build strong relationships with marketing colleagues across Southern Europe, Global, and other markets to share ideas, identify opportunities, and maintain consistent brand alignment.

Requirements: 

• Extensive experience in growth and consumer marketing, with a focus on brand building.
• Proven experience managing small teams, providing guidance, and fostering collaboration.
• Proven ability to interpret data, refine strategies, and optimize content distribution across platforms.
• Excellent communication skills; a natural storyteller with a clear and empathetic style.
• Strong organizational skills with the ability to multitask and work across countries in virtual teams (agency experience is a plus).
• Hands-on experience planning and executing consumer campaigns across various platforms.
• Native Portuguese speaker, fluent in English and Spanish.
• A detail-oriented mindset with experience briefing and reviewing creative content.
• Ambitious, results-driven, and eager to make a positive impact on the planet and society.

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer:

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,300+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work

Benefits:

• WORK FLEXIBLY: some text
  • Enjoy hybrid working from our great offices, at home or abroad.
  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
  • Health insurance and pension plans (subject to country of employment).
  • Additional days off for significant life events
• CELEBRATE & SOCIALISEsome text
  • Regular social events like summer and winter parties.
  • Coffee, snacks and fully-equipped kitchens.
  • Get to know our community with a monthly free Surprise Bag
  • Paid volunteer time through our Shareback volunteering programme
  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.